Egonomics

Egonomics: Verhaltenstrend, der die Abgrenzung zu anderen Personen durch differenzierten Konsum zum Ziel hat. Aus dem Trend resultiert eine ⇡ Fraktalisierung der Zielgruppen und ihrer ⇡ Bedürfnisse mit der Chance für Anbieter zur ⇡ Marktsegmentierung und zum Nischenmarketing. Hierbei kann ein wichtiges Strategieelement die Personifizierung des Angebots durch interaktive Produktgestaltung (⇡ Mass-Customization) sein.

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Egonomics — is a term used to describe self management. It was first proposed by Thomas Schelling in his paper Egonomics, or the Art of Self Management. Schelling suggested that individuals suffer from a sort of split personality disorder whereby the present … Wikipedia
egonomics — noun The act or practice of self management … Wiktionary
Thomas Schelling — Infobox Scientist name = Thomas Schelling caption = Lecturing at Sharif University of Technology birth date = birth date|1921|04|14|df=yes birth place = Oakland California, USA nationality = United States field = Economics work places = alma… … Wikipedia
Mitchell Schwarzer — is an architectural historian who writes on the urban and suburban built environment with attention to issues of mobility, perceptual psychology, media, consumerism, and memory. He is Professor of Architectural History and Chair of the Department … Wikipedia

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